#NelsonMandelaUniversity #Africa #2017

Leading in Africa/Emerging Markets

A new study (full study below) by the Nelson Mandela Metropolitan University (NMMU) Business School provides businesses who are keen to succeed in African and emerging markets with a leadership framework. By examining the leadership approaches of senior leaders and executives operating in multinational corporations in four Sub-Saharan African countries, the study found that despite their significant differences, Western and African business leadership styles can be blended to form an entirely new construct.

This hybrid approach, which combines Western pragmatism and African humanism, recognises the importance of fact, logic and the nature of reality, but also promotes the recognition of human-focused and collectivist forms of leadership. While African leadership approaches have often been criticised for being poorly adaptive to increasingly complex globalised economies, empirical data in this study presents an entirely different picture – one of confident, self-assured African leaders effectively heading businesses that are part of Western multinational corporations operating in emerging markets.

http://bit.ly/2I1muMu