Sub-Saharan Africa’s prospects improved in 2017 as global financial conditions were more favorable, commodity prices rallied, and inflation slowed helping revitalise household demand. Economic growth predictions, however, remain below pre-crisis averages and conditions are still tough, calling for coping tactics that are attuned to the times. As governments, retailers, manufacturers and consumers continue to adjust to these challenging times, individual country prospects remain in flux with seven countries changing position in the latest Africa Prospects Indicator rankings. The only country remaining firm into Quarter 4’2017 is Cote d’Ivoire, holding steady in first position, although with a smaller advantage.
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