#2017 #Africa #Mckinsey #AfricaGrowthStory
Africa remains a high-potential region, but growth is concentrated in a few markets and income segments. To win, companies need a tailored, data-driven approach.
Just a few years ago, consumer spending in Africa passed the $1 trillion mark. The continent’s impressive growth trajectory at that time—in particular, the robust growth in Africa’s 30 largest economies—caught the attention of consumer businesses worldwide. Indeed, the consumer-facing sector has been pivotal in Africa’s growth story, accounting for almost half of the continent’s GDP growth between 2010 and 2014.
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