An in-depth analysis of the trends shaping the entertainment and media industry in South Africa, Nigeria, Kenya, Ghana and Tanzania.
Photo Credit: PWC
What’s trending now? It’s clear we’re in a rapidly evolving media ecosystem that’s experiencing Convergence 3.0 – a new and different wave of convergence driven by different capabilities and higher expectations, and manifesting itself simultaneously in multiple dimensions.
To succeed in the future that’s taking shape, companies must re-envision every aspect of what they do and how they do it. It’s about having, or having access to, the right technology and excellent content, which is delivered in a cost-effective manner to an engaged audience that trusts the brand. For those able to execute successfully, the opportunities are legion.
An already complicated E&M world is growing ever more so. Decision makers need data of unprecedented detail and granularity to navigate this world and inform their business plans. These are some of our many findings from such data in this year's Entertainment and media Outlook 2018-2022 – an African perspective.